Thrival: Innovation and Music Festival

Published On September 5, 2013 | By Emily Laubham | Community, Music

Thrival Innovation and Music Festival
Pittsburgh encourages fresh ideas and embraces the individuals who turn them into a reality. That’s why on Saturday, September 7th Thrival: Innovation and Music Festival will take place in the city’s East Side. It’s a ten hour event split into two sections; The Innovation Showroom from 12PM-5PM and the Music Festival from 5PM-10PM.

The Innovation Showroom portion of the day will be held at Bakery Square and includes presentations from companies like, Allegheny Organics, BlogLocal, Kennedy Blue Communications, Private Lender Nexus, and Scholar Hero just to name a few. There will be speeches given by recognized innovators and entrepreneurs such as Jim Newton, the chairman and founder of TechShop and Alan Black, a computer scientist at Carnegie Mellon University. The Music Festival takes place across from Bakery Square in the new Bakery Square 2 development. It features artists, Frightened Rabbit, RJD2, De La Soul and Formula412.

Frightened Rabbit is a proudly Scottish band preparing to release its fourth album this February called, Pedestrian Verse. Their three previous albums, Sing the Greys, The Midnight Organ Fight, and The Winter of Mixed Drinks are scattered with themes of love and heartbreak due to the lyrics of lead vocalist and guitarist, Scott Hutchinson.


RJD2’s solo debut, Deadringer was immediately dubbed exciting and innovative in 2002. His hip hop influences go back to his days in Columbus DJing for MHz, and he has gone on to produce tracks for the likes of Mos Def, Aesop Rocky, and Copywrite. Most well known to the mainstream for his theme song to Mad Men as well as various tv commercials, he recently announced the release of his next album More Is Than Isn’t for October.




De La Soul is a hip-hop trio known for word-play and quirky humor. Members Kelvin Mercer (Posdunos), David Jude Jolicoeur (Trugoy the Dove), and Vincent Lamont Mason (Pasemaster Mase) are also recognized for being different than the mainstream of hip-hop. Instead of drawing from old school-rap and funk, De La Soul’s music is inspired by jazz, reggae and psychedelia.


De La Soul


Formula412 is a rock-rap group from Pittsburgh. Their songs are lyrically aware, like the track “Got to Give” which is dedicated to being environmentally conscious. Another song that sets Formula412 apart from other rap groups is “Fading Away” which features an impressive electric guitar and a chorus sung by Pittsburgh’s Ricardo Iamuuri.



Tickets for Thrival: Innovation and Music Festival are $20 for general admission. $100 VIP tickets are also available which provide free parking, free beer, free food, the best view and access to mixed drinks. All ages are welcome!

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