The Project Person Project: A Gateway to Authenticity, Hard Work & Tomorrow

Published On June 2, 2015 | By Megan Tomasic | Community

Photo Credits: Max C. Lee

On Saturday, June 6, recent work by mixed media artist Max C. Lee will be featured in The Project Person Project: Brought to You by the #ENDOFNOW at Braddock’s UnSmoke Systems Artspace from 6-10PM. The exhibit focuses on Internet content and contemporary propaganda with pieces that imitate and overthrow these forms. Along with new religious movement spiritual leaders in mind, Lee has established his own form of propaganda within his work, which embodies the idea that marketing depicts a cult-like persona. In order to rep this idea to the fullest, Lee created a public persona, GUY, who displays these forms of propaganda while simultaneously running his organization, The End of Now. 

Through an exclusive seminar offered by GUY, Lee creates performative videos along with conceptual readymades, meaning gatherings of language, images, and materials that show the “absurd function of design and commoditization in our visual culture.” The works shown at The Project Person Project focus on the propaganda associated with the rust-belt region of the United States, including Pittsburgh’s own, Braddock.


Lee states of the exhibit: “The End of Now is a streamlined, multifaceted social platform for changing the values of the greaters, the biggers, and the powers – structures that inhabit our everyday [lives]. When we live inside us, the very fabric of our understanding opens up to a lifestyle of communicative, shared, social, and global media that is total entirety, with the world on a stage. We are here for you, and you are here for us. There is no end of now without the comprehensions of us. And we provide those solutions to those who better need, better know, better breathe the conjunctions that we’ve formulated for an improved existence on this home. Without us, there are no solutions.”


Lee earned his BFA from Point Park University in Pittsburgh and is currently working towards his MFA at The School of Visual Arts in New York. He has shown previously at the MINE Factory in Pittsburgh and is currently performing publicly in New York.

The exhibition will take place at Braddock’s UnSmoke Systems Artspace (1137 Braddock Ave, Braddock, Pa.) from 6:00 to 10:00PM. Admission is free and open to the public. After the opening event, the exhibition will be available by appointment only through June 28.

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