The Styleliner

Published On October 4, 2013 | By Sweet1Lani | Community


Pittsburgh’s food truck scene is exploding. But food is not the only thing you will be able to buy on four wheels this upcoming weekend. The Styleliner, a mobile boutique, is bringing its fashions to Pittsburgh for the first time.


In 2009, founder Joey Wollfer, turned a 20-foot-long potato chip delivery truck into a high-end boutique on wheels.


Traveling around the world, she finds limited-edition pieces that she curates aboard the Styleliner. The vehicle is packed with jewelry, bags, shoes, and accessories ranging from $30-$1,800 by designers such as Derome Brenner, KMO and Sarah Beydoun.


Fashion trucks

Wollfer began her career as a jewelry designer for Meams LTD and later became a designer for Nine West. Wanting to take her career to the next level, but not wanting to open a conventional store, she opened the Styleliner. “We’re just trying to keep retail interesting because I think in these times, these economic times, you have to do different things,” says Wollfer.


The truck, in its four-year history, has been all over NYC and the Hamptons, Greenwich, Connecticut, Princeton, New Jersey, Palm Beach and Wellington, Florida, and Montreal, Canada. Later this fall, the Styleliner will be premiering on the West Coast in West LA.



Making its first appearance in the Steel City, you can board the Styleliner for some mobile shopping today and tomorrow from 10:00AM-6:00PM in Bakery Square. So instead of heading to the mall this weekend, don’t miss your chance to have a unique shopping experience on the rolling retailer while its here!

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