Identity Festival | Rockstar Energy Drink x Dim Mak Stage
It’s that time again – round two of our Identity Festival teasers. So read up and get to know the artists on the Rockstar/Dim Mak Stage. We’re pretty sure you’re your familiar with Rockstar at this point, but you might not know that Dim Mak is actually a record label. Now ya do. We’d also like to remind you that you might want to check out what you can and can’t bring, since festivals tend to make their own rules. First Niagara doesn’t even have a website that I could track down. So for now, this will have to do. Make sure you download the mobile app on their website, as set times were revealed today! For more information, hop on over here.
DJ Eye – This is another Identity artist who was tight with DJ AM back in the day. He’s also been endorsed by will.i.am, who is partly responsible for his deejay name. DJ Eye has toured with the Black Eyed Peas, the Far East Movement and LMFAO. He’s got a hip-hop vibe and claims that he doesn’t want to be identified with any particular sound or genre too closely. He’d rather switch it up. His dad is also the CEO of Interscope, Geffen, and A&M Records. Lucky guy.
Afrobeta – If these cats don’t look like the most fun duo of the tour, I don’t know who does. Miami-based Afrobeta is known for their avant-garde musical stylings that combine electro, pop and funk to transcend any type of genre classification. They’ve toured with the likes of Ghostland Observatory, Booka Shade, Bassnectar, Holy Ghost!, Fake Blood and more. They also won eight awards at the 2009 Latin Grammys. While they haven’t caught on as heavily here in the states, their international draw speaks volumes about their capability to rock a crowd.
Le Castle Vania – Atlanta-based Le Castle Vania (aka DJ Dylan) has worked hard to shed the crunk-angled image that a lot of music coming out of Atlanta has these days. This guy belongs in Europe, where his electro stylings would be much more appreciated by the masses. At one point, he had the number one most requested song at a New Zealand radio station. He started deejaing warehouse parties at age 16 and was named on URB Magazine’s “100 artists to watch” list in 2008. He’s also the founder of Always Never, a label and music/nightlife promotion company. At only 21, Le Castle Vania has proven that you don’t have to be that old to get shit done.
Holy Ghost! – This duo has spent a majority of 2011 touring with the likes of Friendly Fires and Cut Copy. Not only are they adorable, they’re also from NYC. Holy Ghost! is on the infamous label, DFA Records, the home of artists like Hot Chip, LCD Soundsystem and YACHT. That being said, it is no surprise they are one of my most anticipated acts on the tour. You can read a charming interview with the pair regarding their most recent music video over at Pitchfork.
Datsik – I can’t help but get a little creeped out by this photo, but hey – who said deejays had to look nice or approachable? Datsik had an amazing 2009, with seven number-one releases on Beatport, making him a dubstep pioneer in his own right. He’s remixed the likes of the Crystal Method, Bassnectar, Diplo and Wu-tang, possessing a sound that is often described as hip-hop future-tech. He hit the studio earlier this year with fellow dubstep artist Excision, who recently played Pittsburgh during the MSTRKRFT show at Stage AE.
The Crystal Method – Arguably one of the most well-known artists from the electronic music genre, The Crystal Method have been holding it down for years. Their best-selling album, Vegas took ten years to become certified platinum, an impressive feat for any artist of this genre. Their recognizable blend of EDM and breaks are what produce their signature sound, which has been featured in a variety of advertising campaigns and was even nominated for a Grammy in 2005. Chances are, if you’re attending the festival, The Crystal Method needs no introduction. They are who they are.
Chuckie – This dude mixes hip hop and house “like no one else” according to superstar UK producer David Guetta. Chuckie‘s urban approach to electronic music has brought him some serious fame on the international circuit as well as his Dutch homeland, as he’s known for his innovative and energetic mixing skills that get the crowd goin.
DJ Shadow – It’s tough to know where to start with DJ Shadow. His sample-based album Endtroducing… was instrumental in the development of alternative hip-hop, making the Guinness World Records book in 2001 for the “First completely sampled album”. His collaborations with Cut Chemist have rendered a series of successful mixtapes and a 2008 tour. He is a must-see of the festival and has worked with numerous hip hop and electronic music legends.
Skrillex – Like it or not, this guy has had an amazing 2011. I’m not sure whether or not to love or hate him, though my ears tend to stray from the popular dubstep trends of recent times. I will be curious to see what kind of show he puts on, and have decided to give him a clean slate until then. Skrillex is often a subject of musical controversy between old-school electronic music lovers and the younger generation. He has remixed everyone from Diplo to Lady Gaga to La Roux. We shall see what you’re all about Skrillex, we shall see.