Celebrating a Fashionable Pittsburgh
While Pittsburgh may have been voted the third worst dressed city by GQ, there is still an undeniable fashion community in the 412.Â Â That burgeoning community is what inspired Rachealle Lacek to created StyleSegment.com.Â Â With a degree in fashion merchandising and experience running her own boutique, Rachealle lives and breathes fashion.
The vision behind Style Segment is an all encompassing fashion directory for small cities where progressive fashion is evolving.Â Â In addition to a listing of boutiques and designers, the site features daily articles on everything from plus size fashion to the latest trends.Â While the site is currently focused on Pittsburgh, plans to expand to other markets like Charleston, SC and St. Louis are in the works.
I had a chance to chat with Rachealle about what inspired the project.Â It began after New York Fashion Week in 2009.Â She had just returned back to Pittsburgh and her close friend, DJ Bonics suggested she do a fashion segment onÂ KISS FM.Â She admits, “I had several takes on my first segment. But it was fun! I was never one to be on camera so being on air was much more relaxing and we could also edit it quicker!” From there, Bonics suggested creating a blog to work in conjunction with the radio segment which would provide a visual element to her work.Â PGHStyleSegment was born!
She explains,”The smaller markets are in limbo with the whole fashion industry. There is a lot of tunnel vision for the average Sally and Joe of Pittsburgh when they hear the word “Fashion” “Style” or “Trends”. Even other cities think of us as “Black and Gold” sportswear jerseys and not having any fashion sense. I mean look what GQ said about our city!”
When Pittsburgh developed it’s first Fashion Week, the organizers took notice of Rachealle’s experience and following and asked that she attend as media.Â “I saw what was lacking during PFW’s 1st time around and wanted to make sure that the next year’s event was no shock to the people that live here! Not only does Pittsburgh have fashion, but talent, great boutiques and individuals with passion and dedication to the industry.”
In November of 2010, the site was redesigned and renamed StyleSegment.com, with the long term goal of expanding, “My focus was to showcase fashion not only in Pittsburgh, but all of the other small markets in the country that have a fashion week but no national exposure. ”
So what does this fashion maven prefer in her closet? “I love classic and sophisticated with urban street sense- Diane Von Furstenberg (is my favorite designer).”Â She also lists Jupe, Serendipity, and Ten Toes as her favorite local boutiques.
At the event, guests will experience an interactive display of 11 flatscreen TVs celebrating Fashion in Pittsburgh from the website.Â They will also be highlighting six upcoming designers and six businesses that have an impact on the local fashion scene, but you have to attend to find out who!Â Plus if you are in need of a new winter coat, Dress for Success will be onsite with a truck show of women’s Coach coats at 75% off!
The event will also feature a cash bar, hors d’oeuvres, and giveaways from partners and sponsors all night long.